Log into www.pingdom.com and paste your website url into the pingdom speed test. If your website loads slower than 4 seconds consider using a cache on your website, smushing your images, using a lazy load feature and minimizing CSS.

Your CTA should be clear, compelling, and easy to find. Use contrasting colors and persuasive language to make it stand out. Free tools like Canva (https://www.canva.com/) offer free design options to create eye-catching CTA buttons.

Define your typical website journey from landing page to checkout. Now, use Google Analytics to check the bounce rate on each journey page. A page with a high bounce rate (70%+) indicates a problem. Evaluate any such pages and adjust the content or layout with the goal of lowering the bounce rate.

How many form fields does your checkout form currently have? Are they all 100% necessary? The sweet spot for maximum conversion efficiency is 7-12 form fields. Consider steam-lining and measuring the change. Tools like Typeform (https://www.typeform.com/), with their free basic version, can help create user-friendly, engaging forms that encourage completion.

Streamline your website design to make it user-friendly and easy to navigate. A cluttered, complex layout can overwhelm visitors and detract from your call-to-action (CTA). Focus on a clean, intuitive interface. Utilize free tools like Google Mobile-Friendly Test (https://search.google.com/test/mobile-friendly) to ensure your design is responsive and accessible on all devices.

Implement exit-intent popups to capture the attention of users about to leave your site. These popups can offer a last-minute deal or encourage users to sign up for newsletters. Tools like OptinMonster (https://optinmonster.com/) provide free exit-intent popup features that can help reduce bounce rates and increase conversion opportunities.